What is Nudge Theory and How Does it Relate to The Morning Nudge?
Every weekday morning since 2006, I’ve been sending out something called The Morning Nudge to everyone on my mailing list.
Although The Morning Nudge is designed for writers, even people who aren’t writers tell me they enjoy reading the Nudge because the information it contains often helps them with some aspect of their lives, too.
I call these short emails The Morning Nudge because I usually suggest writers make just a small consistent change (or two) in order to be more successful.
My Morning Nudge usually includes just a few words of motivation or inspiration for writers, as well, because I think writers can use all the encouragement they can get.
Small Changes Often Get Better Results
As it turns out, I’m not the only one who recommends making small changes to get better results.
Businesses, and even the government, do this all the time. It’s called Nudge Theory.
According to Nudge Theory, minor tweaks can have a huge effect in the world of decision-making.
The thing is, unlike with my Morning Nudge, where I’m very clearly nudging writers to make a few changes, many times we don’t realize we’re being nudged.
And some people consider this “mental manipulation” wrong.
Watch this video to see an explanation of Nudge Theory:
See what I mean?
We’re being nudged all the time. It’s just that quite often we don’t realize it.
Now here’s another video that shows some amazing results from nudging:
So…what do you think?
Is nudging – when people don’t realize they’re being nudged – wrong?
Or is it just a gentle way to encourage people to make wiser choices?
Is it justified if it results in a better world??
I’d love to know what you think, so please leave a comment after you’ve watched the two videos, above.
All the best,