by Karen Cioffi Having yearly, monthly, and/or weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end. Marketing goals can be considered a marketing plan, and it will have a number of steps or objectives that must be set in motion and accomplished. Whether…
by Karen Cioffi Writing for writing related posts and articles is fairly simple, straightforward, and constant. The rules of writing don’t often change, if ever. A story has five basic elements: plot, characters, theme, setting, and conflict. How a writer perceives these elements, how she uses them to create a story, and how she perceives…
Introducing the Summer Sales Planning Workbook: Your Key to a Successful Season! Are you ready to make the most out of the summer season and boost your sales to new heights? Well, our Summer Sales Planning Workbook is here to guide you through the process of creating and implementing effective seasonal marketing…
by Carolyn Howard-Johnson Once upon a time, way back in the last decade, author and researcher Sylvia Ann Hewlett’s publicity predicament illustrated to the world of books what we authors suspected all along: Huge amounts of publicity surrounding a release don’t necessarily translate into massive sales figures. In fact, the result of a major publicity…
“The Times They Are A-Changin.’” Bob Dylan’s title to his 1964 album is still right on the mark in regard to today’s book marketing arena. In fact, we might say the times are still a-changin,’ since we’ve seen lots of changes already and there are many more to come.
Being an author of a book lends instant credibility to your name and by association, your brand. But writing the book is only half the plan. To fully take advantage of your book, you need to market it.
Attention……Authors and Freelance Writers Hello, I’m Suzanne Lieurance. I know personally how important social media is to writers and authors these days. Authors can market their books through social media networks. Freelance writers can use social media to build a freelance writing business. But it can be difficult for any writer to make the most…
Find out how to use comment marketing to build your freelance writing business.
You’ve written a book and self-published it. Now it’s time to market that book. Listen to this post here, or scroll down to read it: Book Marketing Strategies One of the biggest challenges self-published authors face is effectively marketing their work. The problem isn’t so much with the marketing methods or channels; it is more…
Avoiding The Best Marketing Campaigns On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to…
A Unique Book Marketing Plan Here’s something I’m really excited to present to all authors. I have just partnered with the Bedside Reading® Program, which entitles you to submit your book, ebook or audio book for consideration to be placed by the bedsides in five-star luxury hotels and other boutique hotels. This is a special…
A guest post from Carolyn Howard-Johnson I was moving from journalism and marketing to creative writing and writing how-to books about the time digital printing was coming into being. I sadly became involved with a company who cloaked their “vanity” status with a small advance and a laudatory letter that praised my work so highly…
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