Professional Headshots – 7 Tips for Getting Them Right
A photographer offers 7 tips for your professional headshot as an author.
A photographer offers 7 tips for your professional headshot as an author.
Product Placement for Your Book – Something to Consider A couple years ago I was answering questions for an online interview to promote the Southern Utah Book Expo I would soon be presenting at. Because I am from Utah, my high school newspaper and yearbook became a topic of discussion when mentioned that getting sponsorship…
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You’ve written a book and self-published it. Now it’s time to market that book. Listen to this post here, or scroll down to read it: Book Marketing Strategies One of the biggest challenges self-published authors face is effectively marketing their work. The problem isn’t so much with the marketing methods or channels; it is more…
I thought I would share a draft from one of my books in the HowToDoItFrugally series of books for writers titled How To Get Great Reviews Frugally and Ethically with readers at writebythesea.com. I believe—know—that attitudes toward self- and indie-publishers has become more accepted over the decades when any author who was published by anything…
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Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers and others choose to publish books in their niche. A book gives you: • Instant credibility—after all, you know enough to fill a book! • An unforgettable business card—take a few with you to your next…
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Request for Proposals Many conferences and programs use a process where speaker proposals are solicited from Speaker Authors. Generally, a Call for Proposals (often called a RFP or request for proposals) is posted on the organization’s website or sent to their list of speakers and members anywhere from one month to more than a year…
Avoiding The Best Marketing Campaigns On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to…
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Authors rarely get the most of their reviews. Surprised? I think it’s either that they are so excited about the review or that the idea of extending a review’s value doesn’t occur to them. Or it’s because so many reviews these days come from readers. They aren’t professionals, so they have no idea how to…
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