by Suzanne Lieurance When you sit down to write, you don’t just start typing and hope it works out. You pause. You look at the page. You revise. You decide what stays and what goes. Your marketing budget deserves the same care. Before you spend a single dollar promoting your books, courses, coaching, or content,…
The following is an excerpt from The Children’s Writer’s Guide 2. Touring in person is a great way to get you and your books noticed. You can also do this online with a blog tour. It’s best to choose another author who writes in the same genre, or for the same age group, as you…
by Suzanne Lieurance If you’re a freelance writer looking to attract more clients, build your reputation, and boost your income, it’s time to get serious about digital marketing. The internet isn’t just a place to share your latest blog post; it’s the key to showcasing your expertise, expanding your network, and landing better-paying gigs. Here’s…
by Michael Selden Promoting a book is probably among the most difficult things to do, especially for small, independent publishers. Many channels are not open to them. Millions of books are published every year, and organizations like ALA use the big five publishers as filters to help them separate the grain from the chaff –…
by Karen Cioffi According to Hubspot.com, “A landing page is a web page that allows you to capture a visitor’s information through a lead form.” Copyblogger.com says, “A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.” So, landing pages are designed for specific…
by Carolyn Howard-Johnson A Web site owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was figuring out the answer to this all-important question, I figured I’d pass it along to you but the question was just…
by Karen Cioffi, Contributing Editor Content curation has been around for a while, but many book marketing bloggers don’t realize the advantages or benefits it offers. This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically…
by Karen Cioffi Having yearly, monthly, and/or weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end. Marketing goals can be considered a marketing plan, and it will have a number of steps or objectives that must be set in motion and accomplished. Whether…
Are you freelance writer, author, or writing coach, looking to tap into the vast potential of LinkedIn? Do you want to harness the world’s largest professional network to boost your brand, connect with influential individuals, and generate leads that can propel your business to new heights? Then you need our new step-by-step guide and worksheet,…
by Suzanne Lieurance That’s a good question. If you’re an author and/or a freelance writer, the short answer is you want to build your business and make more money. Yet, blogging to make money isn’t quite as easy as it looks. Still, if you don’t have a blog you’re really missing out. You don’t need…
Whether you’re an author or a freelance writer, creating a blog can help you build an audience. You have the potential to reach millions of people with your message. You can engage with your audience, so your readers will get to know, like and trust you. And they need to know, like, and trust you…
by Sandra Knight, Contributing Editor What is an Author Speaker Agreement? It is a written or electronic speaker agreement between you, the Author, and the client who hires you to ensure both parties are protected as part of your professional service(s). A service agreement, another name for a speaker agreement, provides not only a description…
End of content
End of content